Female Sports Enthusiasts are the Happiest

In recent posts I explored the demographics of sports enthusiasts and the demographics of happiness. So why not  look at those two topics together? I dug into our U.S. consumer benchmark and examined the happiness of males and females who enjoy watching sports. As we know from the previous analysis, females are happier than males. But this analysis also shows that:

  • Females who enjoy golf are the happiest consumers.
  • The happiest males are those who enjoy golf, soccer, or tennis.
  • Consumers who enjoy sports are much happier than those who don’t.
  • The largest female-male happiness gap occurs with consumers who don’t enjoy sports. When it comes to sports enthusiasts, the largest gap is with golf, basketball, and football.

SportsHappinessGenderThe bottom line: Sports enthusiasts are happier people

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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