Off Topic: Tennis Draws the Most Educated, Soccer the Most Wired

I’m very excited today and it has nothing to do with my family or customer experience. It’s all about sports analytics. Those two words mesh together for me like chocolate and peanut butter. Today and tomorrow is the MIT Sports Analytics Conference. I had an amazing time last year and I am truly looking forward to the next two days filled with geeky discussions about little known statistics and fascinating sports stories. This event draws the who’s who of the sports world including Mark Cuban, Stan Van Gundy, Buster Olney, Daryl Morey, Herm Edwards, Michael Lewis, Nate Silver, and Peter King.

To prepare for the conference, I dug into our consumer benchmark study to examine other sports enthusiasts. We have an enormous amount of data on these people. Just for fun I decided to look at educational levels and mobile web usage. As you can see in the chart below:

  • Tennis, soccer, and golf enthusiasts are the most educated
  • Soccer enthusiasts are the most wired
  • Golf enthusiasts are the least wired
  • NASCAR enthusiasts are the least educated


What does all of this mean? Probably nothing, but it helped to put me in the mood for the conference.

Bottom line: Yes, I am a sports nerd.

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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