Examining the Demographics of Happiness

I read an interesting article this week by Adam Davidson in the New York Times called Money Changes Everything. It’s one of the growing number of articles raising the discussion about happiness. I’ve blogged a bit about happiness and decided to dive into our latest dataset of responses from 10,000 U.S. consumers and examine the demographics of happiness. Here’s what that analysis uncovered:

  • 74.4% of U.S. consumers agree that they are typically happy
  • Females are happier than males
  • African-Americans are the most happy and Caucasians are the least
  • People who live in the South are the most happy and those who live in the Northeast are the least
  • Happiness increases with annual income, up to about $100,000. Additionally, consumers who make less than $25,000 are considerably less happy than other consumers.
  • Consumers older than 65 are the most happy and those between 45 and 54 are the least

HappinessDemographicsThe bottom line: What can we do to raise all of these numbers?

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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