I read an interesting article this week by Adam Davidson in the New York Times called Money Changes Everything. It’s one of the growing number of articles raising the discussion about happiness. I’ve blogged a bit about happiness and decided to dive into our latest dataset of responses from 10,000 U.S. consumers and examine the demographics of happiness. Here’s what that analysis uncovered:
- 74.4% of U.S. consumers agree that they are typically happy
- Females are happier than males
- African-Americans are the most happy and Caucasians are the least
- People who live in the South are the most happy and those who live in the Northeast are the least
- Happiness increases with annual income, up to about $100,000. Additionally, consumers who make less than $25,000 are considerably less happy than other consumers.
- Consumers older than 65 are the most happy and those between 45 and 54 are the least