Examining the Demographics of Happiness

I read an interesting article this week by Adam Davidson in the New York Times called Money Changes Everything. It’s one of the growing number of articles raising the discussion about happiness. I’ve blogged a bit about happiness and decided to dive into our latest dataset of responses from 10,000 U.S. consumers and examine the demographics of happiness. Here’s what that analysis uncovered:

  • 74.4% of U.S. consumers agree that they are typically happy
  • Females are happier than males
  • African-Americans are the most happy and Caucasians are the least
  • People who live in the South are the most happy and those who live in the Northeast are the least
  • Happiness increases with annual income, up to about $100,000. Additionally, consumers who make less than $25,000 are considerably less happy than other consumers.
  • Consumers older than 65 are the most happy and those between 45 and 54 are the least

HappinessDemographicsThe bottom line: What can we do to raise all of these numbers?

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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