Off Topic: Top Issues For Women Voters

I’m in DC this weekend. We really enjoyed the National Gallery of Art (my favorite artist was Monet) and the National Portrait Gallery. Here’s my favorite presidential portrait…

It’s hard to be in this city and not think about politics. Since the presidential candidates have been recently focusing on women voters, I dug into our consumer data to understand  how both women and men feel about 11 issues. It’s the same dataset that I used to analyze consumer sentiment towards the U.S. presidential candidates with the Net Promoter Score. As you can see in the graphic below:

  • Women and men have the same top issues. The top issues for selecting a president are the same for both men and women: improving the U.S. economy, trustworthiness of the candidates, their vision for the future, and their leadership skills.
  • Women care more about a lot of things. For 10 of the 11 issues on our list, more women than men felt that they were important.
  • Abortion and healthcare have the largest gender gaps. Women that see abortion rights as an important presidential issue outnumber men by 10 percentage points. Next on the list is abortion rights with an eight percentage point gap.
  • Men care more about energy. The candidates’ positions on the energy policy is the only issue that men care about more than women.

The bottom line: Women and men share the same top issues

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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