Off Topic: Top Issues For Women Voters

I’m in DC this weekend. We really enjoyed the National Gallery of Art (my favorite artist was Monet) and the National Portrait Gallery. Here’s my favorite presidential portrait…

It’s hard to be in this city and not think about politics. Since the presidential candidates have been recently focusing on women voters, I dug into our consumer data to understand  how both women and men feel about 11 issues. It’s the same dataset that I used to analyze consumer sentiment towards the U.S. presidential candidates with the Net Promoter Score. As you can see in the graphic below:

  • Women and men have the same top issues. The top issues for selecting a president are the same for both men and women: improving the U.S. economy, trustworthiness of the candidates, their vision for the future, and their leadership skills.
  • Women care more about a lot of things. For 10 of the 11 issues on our list, more women than men felt that they were important.
  • Abortion and healthcare have the largest gender gaps. Women that see abortion rights as an important presidential issue outnumber men by 10 percentage points. Next on the list is abortion rights with an eight percentage point gap.
  • Men care more about energy. The candidates’ positions on the energy policy is the only issue that men care about more than women.

The bottom line: Women and men share the same top issues

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

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