Given the excitement around the Ryder Cup, I decided to do a second post in a row focused on sports. So I went back into Temkin Group’s benchmark study of 10,000 U.S. consumers to see who likes to watch golf on TV.
Golf isn’t extremely popular—only 14% of consumers like to watch it on TV. Interestingly, though, the golf audience has some very distinct characteristics. As you can see in the chart below, the sport appeals mostly to old, wealthy, and Asian consumers.
It turns out that golf is also a man’s sport. Across every age group, men enjoy watching golf significantly more than women. The largest gender gap, 28 percentage points, exists with the oldest consumers.