Obama and Romney Promoters By Income and Employment

In my previous two posts, I examined the Net Promoter Scores (NPS) for President Obama and Mitt Romney and the issues that their Promoters care about.

In this post, I examine the percentage of U.S. consumers that are Promoters (likely to recommend the candidate to their friends or relatives) of the candidates based on their annual income levels and their current employment status. As you can see in the infographic below:

  • Obama has the largest advantage with consumers making less than $25,000 per year and the smallest lead with consumers making between $75,000 and $100,000 per year
  • Romney’s support increases with income level
  • Both of the candidates have their strongest support from high-income consumers
  • Obama has the largest advantage with students and the smallest lead with unemployed consumers

The bottom line: Obama’s strongest base are low income consumers and students

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

One thought on “Obama and Romney Promoters By Income and Employment”

  1. Interesting chart. But for me the bottom line isn’t that “Obama’s strongest base are low income consumers and students”. Sure that’s where he has the largest margin of difference. The bottom line though, is that Obama’s still has support across the entire income spectrum including the very rich.

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