Chick-fil-A Customers Are Young, Wealthy, Educated, And Healthy

Chick-fil-A has been in the news lately because of the company’s stance on gay marriage. Don’t worry, I’m not going to use this blog as a sounding board for that controversy. But all of that attention made me think about Chick-fil-A. It’s quite a fast food company. Compared with other fast food companies that we’ve examined, Chick-fil-A is:

Consumers seem to really love Chick-fil-A. So I took a look at their customers along with Burger King, KFC, McDonald’s, and Wendy’s. As the title of this blog states, Chick-fil-A customers are the youngest, wealthiest, most educated, and healthiest.

The bottom line: Politics aside, there’s no denying Chick-fil-A’s popularity

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

7 thoughts on “Chick-fil-A Customers Are Young, Wealthy, Educated, And Healthy”

    1. Shawn: I agree, it’s totally a subjective statement. We ask a number of questions like this in our survey to understand the attitudes of consumers, things like “I am financially secure,” “I am comfortable with technology,” and “I am typically happy.” Thanks for joining the conversation.

  1. Hi Bruce!
    I am a student writing a paper on McDonald’s and it’s costumers, so I would really like to know more about the division of races, if it is possible to be more specific than ‘caucasian’? It is hard to find statistics specifically about that, but I thought you might have more data on that. I would really appreciate your help.
    Regards, Pauline 🙂

    1. Pauline: We have a lot of data that’s broken down by ethnicity. Unfortunately, we are not in a position to provide data cuts for students (or for anyone other than our clients). Let me know what you are looking for specifically, and how it fits into your paper and your degree. We’ll see if it makes sense.

      1. I need a statistics showing the distribution of ethnicities concerning who eat at McDonald’s in the US. My paper examines who their consumers are (when looking at social groups), comparing it to their target groups they appeal to in their commercials, in order to see if the actual consumers and the target groups are consistent. Therefore I analyze one of their commercials, to find out which audience they appeal to, and how they appeal to them. To compare the target group and the actual consumers, I need data on the consumers.
        I’m especially interested in knowing about the percentage of minorities such as Black and Hispanic, since McDonald’s appeal a lot to these two groups; they even have websites intended for Blacks ( and Latin-Americans/Hispanics ( That’s why it would be interesting to see how many Hispanics and how many Blacks eat at McDonald’s, so actually I’m just searching for a small elaboration on the statistics you already posted above.
        I study in Denmark, and I’m on my last year of gymnasium, which I suppose roughly corresponds to the last year of high school in the US. I primarily study languages and social studies, but I don’t have a degree in anything.

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