A recent article discussed how Orbitz offers pricier hotels to its online visitors when they’re using a Mac. The company’s analytics showed that Mac users are more likely to select more expensive hotels. This is a great example of how companies can use analytics to increase their insights and provide more targeted, personalized experiences.
So I decided to look at some of the Temkin Group consumer data to see if we could spot some unexpected differences across Apple, Dell, and HP customers.
As you can see from the data, Apple Mac customers are different in many ways that companies across different industries can take advantage of. In particular, Mac users are:
- Wealthier, more educated, and younger than the other computer makers and the U.S. population
- More financially secure, healthier, and happier than the other computer makers and the U.S. population
- Enjoy watching basketball, hockey and soccer more than the other computer makers and the U.S. population
The bottom line: Sometimes you can learn a lot from a little datapoint