Mobile Drives Daily Facebook Use

Earlier this week, I tapped into a recent research report—Data Snapshot: Communications and Media Benchmark— to write posts about Facebook usage by age, gender, and ethnicity. Well, my Facebook analysis continues…

There has been some concern raised about Facebook’s revenue projections because of the growth of mobile, which does not provide Facebook with the same revenue streams. Given the hubbub, I decided to look at the mobile usage of Facebook.

It turns out that a large percentage of daily Facebook users, who are mostly younger consumers, are reading Facebook on their phones.

The bottom line: Mobile drives daily Facebook usage

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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