Mobile Drives Daily Facebook Use
May 25, 2012 Leave a comment
Earlier this week, I tapped into a recent research report—Data Snapshot: Communications and Media Benchmark— to write posts about Facebook usage by age, gender, and ethnicity. Well, my Facebook analysis continues…
There has been some concern raised about Facebook’s revenue projections because of the growth of mobile, which does not provide Facebook with the same revenue streams. Given the hubbub, I decided to look at the mobile usage of Facebook.
It turns out that a large percentage of daily Facebook users, who are mostly younger consumers, are reading Facebook on their phones.