Who’s Using Facebook and Twitter?

In a recent report we examined the media usage of US consumers, which included how often they use social media sites. Given Facebook’s IPO, I decided to post a bit of information about the users of the newly public company compared with Twitter. My analysis of 10,000 U.S. consumers showed that 77% have used Facebook and 29% have used Twitter. Digging a bit deeper into the actual usage patterns, it turns out that 45% use Facebook daily and 12% use Twitter daily.

We found that Facebook is significantly more pervasive than Twitter across every age group. Also, females tend to use Facebook more than males, but males tend to use Twitter more than females. The largest gender gap for Facebook is 45- to 54-year-olds while the larger gender gap for Twitter is with 25- to 34-year-olds.

The bottom line: Facebook is used regularly by most consumers younger than 45.

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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