Who’s Using Facebook and Twitter?

In a recent report we examined the media usage of US consumers, which included how often they use social media sites. Given Facebook’s IPO, I decided to post a bit of information about the users of the newly public company compared with Twitter. My analysis of 10,000 U.S. consumers showed that 77% have used Facebook and 29% have used Twitter. Digging a bit deeper into the actual usage patterns, it turns out that 45% use Facebook daily and 12% use Twitter daily.

We found that Facebook is significantly more pervasive than Twitter across every age group. Also, females tend to use Facebook more than males, but males tend to use Twitter more than females. The largest gender gap for Facebook is 45- to 54-year-olds while the larger gender gap for Twitter is with 25- to 34-year-olds.

The bottom line: Facebook is used regularly by most consumers younger than 45.

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

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