Who’s Using QR Codes?

qrcodeIn case you don’t recognize this square graphic on the left, it’s a QR Code (short for quick response code). These codes are popping up all over the place. They are used to quickly share information. Anyone with a QR reader (which is one of the many, many apps available for smartphone users) can scan the QR code and get the information, whether it’s a website, a survey for giving feedback, or ratings and review on a product.

Given the growth of QR Codes, we wanted to find out who’s using them. So we asked 10,000 U.S. consumers. It turns out that 24% of consumers are already using QR Codes. Not surprisingly, the use is heavily weighted towards younger consumers. About one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.

The bottom line: QR Codes are not yet a mainstream activity

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

2 thoughts on “Who’s Using QR Codes?”

  1. Hi Bruce,
    Thanks for making this post easy to understand with images. QR Codes are becoming very popular as a marketing & advertising tool. Now every organization uses QR codes in different ways. No doubt, the use of QR code is heavily weighted towards younger consumers.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.