Off Topic: Who’s Watching Football Today?

It’s the most important day in U.S. sports, Superbowl Sunday. As you can see from my choice of graphics, I’m rooting for the Patriots. So let me say up front: Go Pats!

Given the importance of this day, I decided to do a bit of analysis on who actually watches football. In a recent Temkin Group survey, we asked 10,000 U.S. consumers about their sports preferences. It turns out that football is the favorite sport by a wide margin. Fifty-seven percent of Americans like to watch football, which outpaces second place baseball by more than 20 percentage points.

I dug a bit deeper into the consumers that enjoy watching football. It’s not much of a surprise, but men are much more avid fans of football than females across all age groups. The largest gender gap is with males and females between 65 and 74 years old. It also turns out that older consumers are the most interested in football.

I also took a look at the customer bases of 249 large companies to see how many of them enjoy watching football. Led by Sheraton, Residence Inn, Holiday Inn Express, Infiniti, and Avis, 16 companies have at least 20% more than the national average of football enthusiasts. These companies should would probably do well taking out a Superbowl ad.

The bottom line: There will be a lot of people watching the Superbowl (and, go Pats!)

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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