As consumers flock to stores to scratch names off of their holiday gift lists, we decided to look at which retailer delivers the best TV buying experience. In a consumer survey we launched earlier this year, we asked a series of question to 788 consumers that had recently purchased a TV. We had enough responses from Walmart and Best Buy customers to examine those retailers directly.
It turns out that Best Buy customers tend to be more satisfied with their TVs and the service they receive in the stores. Walmart customers are less satisfied with the service, but are looking more for price than service when they make their purchase.
The bottom line: Go to Best Buy for service, Walmart for price