As you prepare for 2012, it’s likely that social media and mobile are making their way on to your agenda. And they should. These channels are growing and are particularly important if you are targeting a young audience.
We’re working on a report for early 2012 that examines adoption levels and frequency rates of use for numerous social media and mobile activities. The analysis will dig into differences across consumer demographic segments. Here’s an early glimpse at some of the high-level data:
As you can see, there’s a dramatic difference in adoption rates, especially when looking at mobile activities.
The bottom line: You need to look at social media and mobile if you want to reach younger consumers