We’re working on a report for early next year that examines channel preferences. We asked 5,000 US consumers to pick their preferred channel for completing a wide variety of activities. Given that many people are planning their 2012 strategies, I thought it might be useful to share an overview of the data.
The report will examine this data by age group, which will be helpful when looking at your target audiences.
The bottom line: The phone and Web self-service are the key channels