I’m Excited About The Customer Experience Profession

I’m getting ready to head to Fenway Park for the final day of the CXPA Members Insight Exchange. It’s been great so far. 180 dedicated, passionate CX professionals have come together in Boston to learn, network, and define the future of the Customer Experience Professionals Association (CXPA).

On Tuesday, all five of the CXPA’s committees got together to discuss plans in their areas: Membership, Marketing, Profesional Development, Networking, and Education. The meetings were really energizing and the committees developed some great ideas. We followed those meetings with the first meeting of the CXPA’s newly elected board of directors. I am thrilled with all of the great people we have running the CXPA.

Yesterday, we convened in the rooftop ballroom at the Omni Parker House Hotel, the oldest operating hotel in the country. This spot played an important role in Paul Revere’s ride and many other elements of US history, so it was an ideal location for our first meeting. Hopefully, we will all remember back to this meeting as one of the pivotal moments in the evolution of the customer experience profession.

There were great sessions as members shared and discussed many aspects of customer experience (CX) management, from leadership to employee engagement. Here’s the group going through a co-design process called World Cafe in which they collectively defined requirements and asprations for many key aspects of the CXPA.

My vision for the CXPA is that it will be a guiding light for CX professionals. Doctors have the AMA, lawyers have the ABA, and now CX professionals have the CXPA, a professional organization that will set standards, endorse and share best practices, and raise awareness of the importance of CX and the value of CX professionals.

This meeting has made me even more convinced that the CXPA is the right organization at the right time to support a previously fragmented group of CX professionals. As a united group, we can make the CX profession great!

Now, I’m off to the Fenway Park for the final day of the event. Enthused, energized, and thrilled to be working with such a great group of people.

The bottom line: If you’re not yet a member of the CXPA, then get on board!

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

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