Help Shape The Future Of Customer Experience Management

A few months ago we launched the Customer Experience Professionals Association (, a non-profit organization dedicated to the improvement of customer experience management practices and the success of customer experience professionals. It’s here to help you! 

Customer Experience Professionals AssociationJoin Now! (before the end of July)

We’ve been thrilled by the response and growth of the organization, but there’s still room for you. If you join the CXPA before the end of July then you will be listed as a Founding Member of the association. This is a designation that you can be proud of for many years as the CXPA delivers on its mission of nurturing this growing profession.

If you’re wondering about whether or not to join, here are my Top 10 Reasons To Join The CXPA that I’ve been tweeting over the last week:

  1. You want to make a difference in the future of customer experience management
  2. You recognize that CXPA is here for YOU!
  3. You want to be part of a larger customer experience management movement
  4. Great customer experience isn’t an accident
  5. You believe that customer experience management is a professional discipline
  6. You want to create a truly customer-centric culture
  7. You see untapped value in the voice of the customer
  8. You have a lot to learn and to share about customer experience management
  9. It’s great to network with other customer experience management professionals
  10. Customer experience management is your profession and your passion

The bottom line: Become a founding member of the CXPA and help chart the future of CEM

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

One thought on “Help Shape The Future Of Customer Experience Management”

  1. Hi Bruce,
    I can only say that it is a great initiative, I will be proud to be part of it.
    A quick question, are we entitled to become a founding member of the CXPA via the Individual Membership subscription, or the founding member title is only reserved to the Corporate Membership? Thanks for your clarification, Alex.

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