Help Shape The Future Of Customer Experience Management

A few months ago we launched the Customer Experience Professionals Association (, a non-profit organization dedicated to the improvement of customer experience management practices and the success of customer experience professionals. It’s here to help you! 

Customer Experience Professionals AssociationJoin Now! (before the end of July)

We’ve been thrilled by the response and growth of the organization, but there’s still room for you. If you join the CXPA before the end of July then you will be listed as a Founding Member of the association. This is a designation that you can be proud of for many years as the CXPA delivers on its mission of nurturing this growing profession.

If you’re wondering about whether or not to join, here are my Top 10 Reasons To Join The CXPA that I’ve been tweeting over the last week:

  1. You want to make a difference in the future of customer experience management
  2. You recognize that CXPA is here for YOU!
  3. You want to be part of a larger customer experience management movement
  4. Great customer experience isn’t an accident
  5. You believe that customer experience management is a professional discipline
  6. You want to create a truly customer-centric culture
  7. You see untapped value in the voice of the customer
  8. You have a lot to learn and to share about customer experience management
  9. It’s great to network with other customer experience management professionals
  10. Customer experience management is your profession and your passion

The bottom line: Become a founding member of the CXPA and help chart the future of CEM

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

One thought on “Help Shape The Future Of Customer Experience Management”

  1. Hi Bruce,
    I can only say that it is a great initiative, I will be proud to be part of it.
    A quick question, are we entitled to become a founding member of the CXPA via the Individual Membership subscription, or the founding member title is only reserved to the Corporate Membership? Thanks for your clarification, Alex.

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