Report: 2011 Temkin Web Experience Ratings
June 28, 2011 Leave a comment
We just published a new Temkin Group report, 2011 Temkin Web Experience Ratings.
Do you want to know which companies deliver excellent online experiences and which ones leave a lot to be desired? Then this report is for you.
Here’s the executive summary:
Amazon.com, Regions, and USAA took the top spots in the 2011 Temkin Web Experience Ratings. We asked 6,000 US consumers to rate their recent online experience. This data allowed us to rate 119 companies across 12 industries. Only 7% of those companies received a “good” or “very good” Web Experience rating. While there is some diversity at the top of the ratings, TV service providers, Internet service providers, and health plans dominate the bottom of the list. To improve the online experience, companies need to master the entire experience, examining what Temkin Group calls SLICE-B.
Here’s how the 119 companies ended up in the ratings:
Are you interested in getting a deeper look at the data? Or do you want to see the differences across age, ethnicity, education, and income segments? Then you should visit Temkin Ratings at www.temkinratings.com.
The bottom line: Web interactions are too valuable to continue wasting with bad experiences.