In my previous post, I introduced the 2011 Temkin Experience Ratings and showed the top 20 firms. While that is the best way to identify overall leaders, I also want to give a shout-out to firms that are leading in their industries.
USAA, for instance, is the tops in two categories: credit card and insurance. And Cox Communications may only be #82 on the list and have a “poor” rating, but at least it’s better than all of the other TV Service providers.
The bottom line: It’s better to be the best of the worst than the worst of the worst