Customer Experience Industry Leaders

In my previous post, I introduced the 2011 Temkin Experience Ratings and showed the top 20 firms. While that is the best way to identify overall leaders, I also want to give a shout-out to firms that are leading in their industries.

USAA, for instance, is the tops in two categories: credit card and insurance.  And Cox Communications may only be #82 on the list and have a “poor” rating, but at least it’s better than all of the other TV Service providers.

The bottom line: It’s better to be the best of the worst than the worst of the worst


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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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