The Container Store Loves Its Employees

For most companies, a proclamation like “we love our employees” would be perceived as corny (at best) or more likely as a complete farce. But The Container Store is not like many other companies. So it’s not surprising that the company proclaimed Valentine’s Day as its National We Love Our Employees Day.

So on Monday, employees were treated to special celebrations, gifts and recognition. Here’s an excerpt from the company’s blog post about the We Love Our Employees Day that gives some context for the event:

“…we all believe that if you work to make your employees the happiest employees around, well then they will absolutely, positively then make our customers the happiest customers around. And if those two are ecstatic, then wonderfully, and almost ironically, you’ll have the happiest shareholders around, too.”

That sounds like an exact narrative of our employee experience virtuous cycle which, interestingly, I introduced in a previous post about The Container Store:

The bottom line: Do you love your employees enough?

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

4 thoughts on “The Container Store Loves Its Employees”

  1. Bruce, it is great to see companies such as the Container Store who put their employees first. As a customer experience specialist I understand the value that associates give. It is easier to sell a brand when you feel as though you are invested in as well. Miriam

  2. Hi everyone: Thanks for commenting. Pierre: I love the service-profit chain work. My diagram is a bit simpler and highlights some of the positive feedback more explicitly. And, companies are very complex. So I agree that you can’t just look at one thing (including satisfaction).

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