I recently read a blog post about Kevin Starr, the executive director of the Mulago Foundation, who insists that companies he funds express their mission statement in under eight words. The formula he looks for: “Verb, target, outcome.”
Well, it got me thinking about this blog. So here’s my 8-word mission statement for Customer Experience Matters.
Propel executives to think strategically about customer experience
The bottom line: Hopefully I’m delivering against this mission