A Bit Of Customer Service Data

For my second post in honor of National Customer Service Week, I’m sharing some data.

Tealeaf commissioned a consumer study by Harris Interactive about online interactions. I was struck by the data on customer service. Over the last couple of years, consumers have been more inclined to contact customer service after a problem with their online experience… especially over the phone:

What is it like for consumers when they contact a company’s customer service organization? Not very good. Considerably less than half of companies regularly delight customers in any channel:

The bottom line: Customer service needs more attention.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.