Off Topic: Please Support My Walk Against Cancer

Sorry to interrupt my regular flow of blog posts to introduce a personal appeal.

This is a picture of my sister, Susan Cutler, who was a very active and fun-loving woman. She died of cancer when she was only 38, leaving behind a husband and two children.

While that was devastating for our family, the more disturbing issue is that many other families have to deal with this same type of tragedy.

That’s why my son and I are walking in our 6th Boston Marathon Jimmy Fund Walk. The annual event is a major fundraiser for the Dana-Farber Cancer Institute. It’s a wonderful, wonderful organization.

If you’re interested in supporting this worthy cause, here’s a link to make a donation:

Here’s a list of the top 10 reasons for supporting my walk (that I created last year):

  1. Cancer sucks! The battle needs all of us.
  2. You can easily go with one less latte every week or so.
  3. The Dana-Farber Cancer Institute is a great place.
  4. One less suffering child, one less mourning parent.
  5. Enjoy being a part of something so good.
  6. Look at these kids. They need your help.
  7. What would it hurt to go out for hamburgers vs steaks for one night?
  8. It takes more than courage to beat cancer.
  9. What else were you planning on doing for the next 5 minutes?
  10. In memory of victims, in honor of survivors, and in hope of a cure.

Unfortunately, cancer is a disease that touches too many people. That’s why I’d love your support for my walk; every dollar gets us one step closer to a cure.

Click here to donate:

The bottom line: Thank you!

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.