Google Lessons On Marketing, Not Rapping

A couple of months ago, I got an email from a McGraw-Hill publicist looking to mount a “blog tour” for a new book, Everything I Know about Marketing I Learned from Google. Since it sounded like an innovative way to market a book, I agreed to participate.

The author of the book, Aaron Goldman, made customized videos for participating blogs. He actually does a nice job weaving-in content from my posts; calling Google the poster child for our SLICE-B methodology.

Watch this video all the way to the end and you’ll see Goldman rapping. Hopefully his book does well, because he has no future in music.

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

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