A couple of months ago, I got an email from a McGraw-Hill publicist looking to mount a “blog tour” for a new book, Everything I Know about Marketing I Learned from Google. Since it sounded like an innovative way to market a book, I agreed to participate.
The author of the book, Aaron Goldman, made customized videos for participating blogs. He actually does a nice job weaving-in content from my posts; calling Google the poster child for our SLICE-B methodology.
Watch this video all the way to the end and you’ll see Goldman rapping. Hopefully his book does well, because he has no future in music.