Google Lessons On Marketing, Not Rapping

A couple of months ago, I got an email from a McGraw-Hill publicist looking to mount a “blog tour” for a new book, Everything I Know about Marketing I Learned from Google. Since it sounded like an innovative way to market a book, I agreed to participate.

The author of the book, Aaron Goldman, made customized videos for participating blogs. He actually does a nice job weaving-in content from my posts; calling Google the poster child for our SLICE-B methodology.

Watch this video all the way to the end and you’ll see Goldman rapping. Hopefully his book does well, because he has no future in music.

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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