Customer Experience Survey Data Is All Yours

Last month, 440 people took our survey about the activities, plans, and ambitions of their firms’ customer experience efforts.

As a thank you for their participation, we gave respondents early access to the overall results. We are now making that report available to everyone for free on Slideshare.

We are in the process of doing a much deeper analysis of the responses from 140+ large North American firms. And we are already finding a lot of very interesting things.

To give you a “taste” for the great insights we’re uncovering, only 3% of those firms attained the level that we call a “Customer Centric Organization.”

The bottom line: Keep an eye out for our upcoming analysis.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

3 thoughts on “Customer Experience Survey Data Is All Yours”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.