I looked at my previous post and decided that the initial data needed to be shown graphically. So I made this chart to highlight the ambitions of companies to improve their customer experience.
14% of respondents think that their company is either better than all companies in any industry or the best in their industry when it comes to customer experience. Looking at their ambitions for customer experience leadership in 3 years, that number grows to 60%.
The bottom line: Is your firm ambitious enough?