Happy Employees Create Better Customer Experiences

As I discuss in my eBook The 6 Laws Of Customer Experience: Unengaged employees don’t create engaged customers. If you want to differentiate your customer experience, then improve your relationship with employees.

That’s why I want to give a shout-out to these 100 companies (led by SAS, Edward Jones, Wegmans, Google, and Nugget Market) that Fortune Magazine ranked as the best companies to work for.

It’s no coincidence that I’ve written about customer experience best practices from many of these firms.

The bottom line: A good goal is to appear on, or move up on, this list.

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

5 thoughts on “Happy Employees Create Better Customer Experiences”

  1. Great list, I think these companies represent the change which has started happening big time due to social business design,Every person who is linked to the product or service may be a simple employee, a shareholder, a fan, all should be given equal importance to share thoughts on a brand.
    The problem is that only a few brands recognize this…

    Thanks for sharing the info……

  2. Our natural and balanced human tendency to make life easy and enjoyable in all settings has finally been confirmed by research & and put into management practice at top US firms! hurrah! 😉

    Happy employees who are liberated to structure fun and “light touch” into work enivornments that get things done 😉 and it affects the bottom line in every way!!!!

    According tot he Authors of “The Levity Effect: Why it Pays to Lighten Up” – by Adrian Gostick (Author), Scott Christopher (Author): http://bit.ly/dkDICh

    Loved the book 😉

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