Happy Employees Create Better Customer Experiences

As I discuss in my eBook The 6 Laws Of Customer Experience: Unengaged employees don’t create engaged customers. If you want to differentiate your customer experience, then improve your relationship with employees.

That’s why I want to give a shout-out to these 100 companies (led by SAS, Edward Jones, Wegmans, Google, and Nugget Market) that Fortune Magazine ranked as the best companies to work for.

It’s no coincidence that I’ve written about customer experience best practices from many of these firms.

The bottom line: A good goal is to appear on, or move up on, this list.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

5 thoughts on “Happy Employees Create Better Customer Experiences”

  1. Great list, I think these companies represent the change which has started happening big time due to social business design,Every person who is linked to the product or service may be a simple employee, a shareholder, a fan, all should be given equal importance to share thoughts on a brand.
    The problem is that only a few brands recognize this…

    Thanks for sharing the info……

  2. Our natural and balanced human tendency to make life easy and enjoyable in all settings has finally been confirmed by research & and put into management practice at top US firms! hurrah! 😉

    Happy employees who are liberated to structure fun and “light touch” into work enivornments that get things done 😉 and it affects the bottom line in every way!!!!

    According tot he Authors of “The Levity Effect: Why it Pays to Lighten Up” – by Adrian Gostick (Author), Scott Christopher (Author): http://bit.ly/dkDICh

    Loved the book 😉

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