Web Satisfaction Snapshot- USAA, Amazon.com, and Barnes & Noble Top The List

We asked more than 4,500 US consumers about their satisfaction with experiences across 12 different industries: airlines, banks, cell phone service providers, credit card providers, hotels, insurance firms, Internet service providers, investment firms, medical insurance companies, PC manufacturers, retailers, and TV service providers. Our analysis looked at phone, store/branch, and Web interactions.

Satisfaction With Web Interactions

Here are some highlights of consumer feedback on Web interactions. The analysis looked at satisfaction rates at an industry level and changes from last year’s results, examined satisfaction for individual companies, and compared responses across generations of consumers.

  • Highest industry satisfaction: Banks (84%) and credit card providers (84%)
  • Lowest industry satisfaction: Heath plans (66%) and wireless carriers (66%)
  • Most improved industry: Banks (improved 1%)
  • Least improved industry: TV service providers (declined 6%)
  • Highest company satisfaction: USAA (93%), Amazon.com  (93%), Barnes & Noble  (93%), eBay  (92%), Southwest Airlines  (91%), and Hilton Hotels  (91%) 
  • Lowest company satisfaction: Comcast- TV (60%), Sprint (61%), Time Warner Cable (62%), Medicare (62%), Comcast- ISP (62%), and AAA (64%).
  • Most satisfied generation: Seniors were most satisfied for eight of the industries
  • Least satisfied generation: Gen Yers were least satisfied for seven of the industries
  • Largest generation gap: Airlines (Seniors at 91% versus Gen Y at 73%)

The bottom line: What’s it like when customers go to your Websites?

Written by 

I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey.

Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum.

My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers.

I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organization dedicated to the success of CX professionals.

Leave a Reply