In recent research, I described how voice of the customer programs are going through major changes. Given these dramatic shifts, we decided to create an award that recognizes organizations for doing innovative work in this critical area of customer experience.
That’s why we’ve created a brand new award called Forrester’s Voice Of The Customer (VoC) award. We’re collecting nominations through Friday, May 22nd and award winners will be announced at Forrester’s Customer Experience Forum in New York on June 22nd.
We’ll grade the submissions based on the following four criteria:
- Business value to the organization
- Positive impact on customer experience
- Innovative approach
- Potential for other organizations to repeat the practice.
For more information about the award, including how to apply, go to: tinyurl.com/vocaward.
The bottom line: Tell us about your VoC efforts; there’s nothing to lose.