Free eBook: The 6 New Management Imperatives

A few months ago I introduced the 6 New Management Imperatives. Since then, I’ve written posts for each of the six imperatives.

As with my 6 Laws Of Customer Experience, I decided to pull the content together in a mini book. It’s called “The 6 New Management Imperatives: Leadership Skills For A Radically Changed Business Environment (.pdf).”

Since it’s not a novel (only 16 pages), I’m giving it away for free. Just click on the cover and print it out or save it to your computer.

Go ahead and share this book(let) with as many people as you’d like!

The bottom line: Hopefully this book is worth more than it’s price.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

21 thoughts on “Free eBook: The 6 New Management Imperatives”

  1. Bruce- As we all learn to move from top down to bottom-up organizing models, I find it really useful to put both the customer and the employee at the bulls-eye of any audience target or – even more importantly – strategic plan. Now, with this excellent compliment to The 6 Laws of Customer Experience, you’ve provided a very succinct summary of why and how to do it. Thanks. (btw, I blogged about this e-book:

  2. Excellent piece. Read with great interest Imperative #3 on innovation. Our company has created an entirely new business model to help companies who find it difficult, even impossible to “Allot time for innovation”. We have created an “off line” network of highly experienced professionals who can offer turnkey innovation AND activation. Please visit our website.
    Would like to place a link to you and your book, if you would grant us permission to to that.

  3. Hello Bruce
    i’m an italian girl. I would like to translate some arguments of your web site in italian and publish it in my web site about Innovation.
    Can i do it?
    Thanks a lot

    1. Rosaria: It would be my honor to have some of these ideas translated into Italian. Just make sure that the translation is accurate and that you maintain a clear link to my blog. I look forward to you spreading the concepts about customer experience into Italy. Grazie!

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