Kindle 2: Amazonian Darwinism Continues

Amazon recently announced the next version of it’s electronic book reader, the Kindle. This version is lighter, thinner and has more memory, better battery life, and is faster than its predecessor. Here are some good pictures


As I’ve mentioned in the past, the Kindle will revolutionize how people read books, newspapers, and magazines. It’s the iPod/iTunes of books.  I haven’t seen the new Kindle 2 yet, but it seems like the evolution of a great product. Amazon’s progression follows the natural online evolutionary path: Create new channels for sales and service and then integrate online features into the core value proposition.

So what’s next in the evolutionary path? A paradigm shift in reading and writing. There’s no reason for people to read books cover to cover; they can read them a chapter at a time and switch between books. So authors won’t need to publish entire books all at once, they can release them in series. Or better yet, they can offer different versions of the same book; offering different endings or somewhat different twists in the plot.

Will this happen overnight? No. But it’s good to see where we’re heading.

The bottom line: The Internet evolution continues

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

6 thoughts on “Kindle 2: Amazonian Darwinism Continues”

  1. On a previous post here on this topic someone asked who would pay $395 to read one or two books. Most of my friends and colleagues devour 2-4 books a month (pleasure and business reading) and we’re not all grey haired and in our 60s. Many of us 30-40 somethings travel – a lot. To be able to get on board a plane without being loaded down with paper and have several books stored on a Kindle makes sense to me. I’d love to try one!

    1. Jane: I think there’s a lot of demand even at this price point. People are just starting to find out about the benefits of the Kindle. But the real change will happen when Amazon cuts the price to under $150 and creates demand amongst a much larger audience. Thanks for your comment.

    1. Steffen: I haven’t seen the Iliad e-reader, but I’ll keep an eye open for it. Thanks for pointing it out. I saw some early versions of the electronic ink technology several years ago and was blown away by it’s ability to cut down on power usage and provide a real crisp visual display. Having said that, there’s a lesson to be learned from iPod/iTunes: Success requires a seemless integration between the reader and the content store.

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