Recession Leadership: Be Real, Communicate, And Look Ahead

Fast Company has an interesting Q&A with Ram Charan (author and management guru) about leadership in an economic downturn. My first post about managing in a recession, Lead Your Company Out Of A Downturn, was based on an article in Fortune Magazine by Charan.

I really liked Charan’s answer to the question: What is the biggest difference between the leaders who will be able to pull through and those who won’t?

There are three differences in the leaders in these circumstances. The first and foremost is defining realism, and then taking the actions now and not postponing them. The second thing is orienting people on the new reality with superb communications–internally and externally. And the third, coping with the toughness of the existing environment, but positioning the business to change the game after the storm.

My take: Take to heart the three things Charan prescribes for leaders in a recession: realism, communications, and future-orientation. It captures the essence of these great quotes by GE CEO’s:

The bottom line: Recessions require even more leadership.

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin