Given all of the recent craziness in the financial markets, I wanted to reprise a few of my recent posts that discuss approaches for handling customer experience in a downturn. While companies often need to cut some of their activities in a down economy, they should do it in a thoughtful manner when it comes to 2 of their most precious assets: Employees and customers. So take a look at the following posts:
- Keep Customer Experience Momentum In A Recession outlines 8 steps that companies should take during a downturn.
- Keep Your Good People, Even In A Recession offers some ideas about how to retain your key people.
- Lead Your Company Out Of A Downturn provides a perspective on two potential paths that executives can take: managing through the downturn or leading the company out of it.
The bottom line: Don’t lose sight of what’s important in a downturn.