I just published a report called Presidential Candidate Sites Fail Usability that examined the usability of John McCain’s and Barrack Obama’s Web sites. We applied 5 of the 25 criteria from Forrester Web Site Review methodology. Our evaluation tested two scenarios:
- Make a $50 contribution on the candidate’s site
- After seeing all of the news about the candidates’ different energy policies, user wants to quickly find an overview of the candidate’s energy policy.
Here’s how the sites fared:
These results are not very good. Interestingly, both sites failed our privacy and security criteria. This was a problem that I highlighted last November when I evaluated the six major candidates at that time (McCain was not included in that analysis).
The bottom line: Obama and McCain should make it easier for their online constituents.