Facebook’s Simple Redesign Is Worth Noting

Matt Vella wrote an interesting article in BusinessWeek about the redesign of Facebook (which includes a few quotes from me). Here’s an excerpt:

<Facebook> is readying an extensive overhaul of its core profile pages in an attempt to bring back the sleek aesthetic that helped fuel its early popularity… The moves come in reaction to Facebook’s becoming “more cluttered and harder for users to parse,” according to Katie Geminder, the site’s director of user experience and design… the redesign represents a major simplification.

My take: I really like Facebook’s move to simplicity. As I’ve mentioned in my work on disruptive customer experience strategies, offerings tend to get overly complex over time as companies add new features and capabilities. So there’s an opportunity to disrupt many industries with an ultra-simple alternative.

Facebook must keep involving its users in the redesign. The relationship between Facebook and its users is like a landlord and her tenants. While tenants recognize that the landlors owns the building, they don’t want her to redecorate their apartment at will; it’s their space.

The bottom line: My advice to Facebook: Keep it simple, keep it real.

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (CXPA.org), and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile: www.linkedin.com/in/brucetemkin

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.