Website Usability Is A Rapping Matter

I’ve evaluated the usability of hundreds of Websites and given advice on online strategy to dozens of large organizations. While I can always uncover opportunities for firms to improve their Web experiences, my recommendations are never as entertaining as this YouTube video.

The bottom line: Enjoy!

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

3 thoughts on “Website Usability Is A Rapping Matter”

  1. Bruce, this is great! Can you give credit for where you found this? I couldn’t figure out who the rapper was or where to find out more about him.

  2. Frank: Someone found this video and passed it along to someone who passed it along to me; I have no idea who he is.
    His YouTube profile name is “m0serious” and here’s the beginning of his personal description: “About me…hmm…in short, I am a God fearing, success driven, sportsaholic, internet addict, lyricist, proud father of 3 who loves entertaining friends.”
    Here’s how he descibed this video called Design Coding: “The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.”
    Someimes it better when things are a bit mysteri0us.

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