Website Usability Is A Rapping Matter

I’ve evaluated the usability of hundreds of Websites and given advice on online strategy to dozens of large organizations. While I can always uncover opportunities for firms to improve their Web experiences, my recommendations are never as entertaining as this YouTube video.

The bottom line: Enjoy!

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I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

3 thoughts on “Website Usability Is A Rapping Matter”

  1. Bruce, this is great! Can you give credit for where you found this? I couldn’t figure out who the rapper was or where to find out more about him.

  2. Frank: Someone found this video and passed it along to someone who passed it along to me; I have no idea who he is.
    His YouTube profile name is “m0serious” and here’s the beginning of his personal description: “About me…hmm…in short, I am a God fearing, success driven, sportsaholic, internet addict, lyricist, proud father of 3 who loves entertaining friends.”
    Here’s how he descibed this video called Design Coding: “The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.”
    Someimes it better when things are a bit mysteri0us.

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