Matt Vella wrote an interesting article in Business Week called How Hulu’s Design Gets It Right (and he included some quotes from me). Hulu is a joint venture between News Corp. and NBC Universal that lets users stream television episodes, films from Warner Bros. and Lionsgate, as well as sports content.
The article looks at Hulu.com as a good example of Gen Y design. While I didn’t do a review of the site, on the surface it adheres to many of the principles that we defined in the Gen Y Design Guide (here’s a shout out to Ross Popoff-Walker who led much of our Gen Y research).
On a related note, I just published a couple of reports that examine customer relationships across generations of consumers: “Customer Relationship Snapshot: Retailers“ and “Customer Relationship Snapshot: Banks.” In both banking and retail, it turns out that Gen Yers are the most likely to switch providers.
The bottom line: If you want business from Gen Y, design for them.
