Showcases Gen Y Design

Matt Vella wrote an interesting article in Business Week called How Hulu’s Design Gets It Right (and he included some quotes from me). Hulu is a joint venture between News Corp. and NBC Universal that lets users stream television episodes, films from Warner Bros. and Lionsgate, as well as sports content.

The article looks at as a good example of Gen Y design. While I didn’t do a review of the site, on the surface it adheres to many of the principles that we defined in the Gen Y Design Guide (here’s a shout out to Ross Popoff-Walker who led much of our Gen Y research).

On a related note, I just published a couple of reports that examine customer relationships across generations of consumers: “Customer Relationship Snapshot: Retailers and “Customer Relationship Snapshot: Banks.” In both banking and retail, it turns out that Gen Yers are the most likely to switch providers.

The bottom line: If you want business from Gen Y, design for them.

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I am a customer experience transformist, helping large organizations improve business results by changing how they deal with customers. As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. I am also a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Simply put, I am passionate about spotting emerging best practices and helping companies master them. And, as many people know, I love to speak about these topics in almost any forum. My “title” is Managing Partner of the Temkin Group, a customer experience research and consulting firm that helps organizations become more customer-centric. Our goal is simple: accelerate the path to delighting customers. I am also the co-founder and Emeritus Chair of the Customer Experience Professionals Association (, a non-profit organization dedicated to the success of CX professionals.

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