This is the second post that looks at what US consumers say about their satisfaction with experiences across nine different industries: banks, credit card providers, health plans, insurance firms, Internet service providers, investment firms, retailers, TV service providers, and wireless carriers.
Here are some highlights of consumer feedback on store/branch interactions:
Retailers (87%) and insurers (85%) had the highest satisfaction rates
Wireless providers (73%), credit card issuers (75%), and TV service providers (75%) had the lowest satisfaction rates
Citizens Bank (95%), Barnes & Nobles (94%), Credit Unions (93%), and Target (92%) led 11 firms with satisfaction rates of 90% or more
Capital One (67%) and Sprint (68%) had the lowest satisfaction rates
The bottom line: What’s in-store for your customers?