Great Rich Internet Experience: Gapminder World

Every once in a while an experience is so good that you have to tell people about it. This happened to me when Harley Manning pointed me to a rich Internet application at Here’s a screen shot, but you need to experience it for yourself.

The application, which shows life expectancy vs. income per capita across countries from 1975 to 2006, combines five ingredients that are very rarely seen together:

  1. Intuitive interface
  2. Complex functionality
  3. Massive data set
  4. Clear graphical representation of data
  5. Useful animation (it shows evolution over the years)

The bottom line: If this application can be easy to use, what’s your excuse?

Written by 

I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

4 thoughts on “Great Rich Internet Experience: Gapminder World”

  1. It is a great application. I also recommend the highly entertaining “boxing match” commentary on it — delivered by Professor Hans Rosling, who introduced “gapminder” to the audience at TED in 2006:

  2. This app is really great. Found it last year, from the 2006 TED talk. It really gives you a cool tool that enables to really think on demographic and socio-economic changes at a global scale. Have you seen China’s ascension? No doubt, they’ll be soon the new mega-super-power.
    BTW, I also believe Google bought that visualization tool, but I don’t know much more about the details.

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