Off-Topic: My Superbowl Observations

Now that I’ve had a few days to recover from the Patriots’ loss (you can tell my bias), here are some of my observations from Superbowl Sunday:

  • I’m a huge fan of The American Idol, but Paula Abdul and Randy Jackson need a dose of brutal honesty from Simon Cowell about their new music video, Dance Like There’s No Tomorrow, that was unveiled during the pre-game show. Dreadful!
  • It’s fun to watch the ads during the Superbowl, although many of them end up being duds. My favorite: The E-Trade baby trader. Kudos to the agency: Grey Worldwide.
  • TV ads are expensive; online is more interactive. More firms should follow’s approach of using TV to drive viewers to its Website.
  • Bill Belichick is not the savior of the planet, nor is he the evil empire. But he is an unbelieveably good football coach who needs to go on What Not To Wear.
  • Chili, wings, and homemade ice cream pies make really good football party fare. Surprisingly, so do mini Reuben sandwiches. Wine is not such a big seller.
  • I’m not very good at estimating pizza consumption; half of what we ordered was left. But I did learn that plain cheese pizza is a 4 to 1 favorite over both pepperoni and onions & peppers.
  • Giants fans are easier to take than Yankees fans. I haven’t had one Giant fan hound me about the game.
  • We need a flat screen TV in our great room.
  • 18 is a much, much, much smaller number than 19.

The bottom line: Can’t wait for next year’s Superbowl in Tampa.

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I am an experience management transformist, helping organizations improve business results by engaging the hearts and minds of their customers, employees, and partners. My "job" is Head of the Qualtrics XM Institute. The Institute is still being established, but our goal is to help organizations around the world thrive by mastering Experience Management (XM). As part of this focus, I examine strategy, culture, interaction design, customer service, branding and leadership practices. And, as many people know, I love to speak about these topics in almost any forum. Prior to joining Qualtrics, I was managing partner of Temkin Group (leading CX research, advisory, and training firm), co-founder and chair of the Customer Experience Professionals Association (, and a VP at Forrester Research. I'm a fanatical student of business, so this blog provides an outlet for sharing insights from my ongoing educational journey. Check out my LinkedIn profile:

3 thoughts on “Off-Topic: My Superbowl Observations”

  1. I’d also add that Brady needs to find a new girlfriend. I’m thinking Victoria Secret models can really screw over a QB’s focus. Pun intended.

  2. While it was certainly a music video, you’re saying that it was not THE music video. I’m not sure whether to hold on to hope for Paula/Randy or to shudder about what might come next.

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