I ran across an article in Yahoo! news about a company in Oklahoma that provides excuses. Here’s an excerpt:
For about $25, students and employees can buy excuse notes that appear to come from doctors or hospitals. Other options include a fake jury summons or an authentic-looking funeral service program complete with comforting poems and a list of pallbearers.
This got me thinking; why not create this same type of business for firms, not individuals. It could focus on customer experience. Rather than fixing their customer experience problems, firms could pay this new firm to provide excuses — maybe in the form of certificates like this (I came up with this in only 5 minutes in Powerpoint).
For those of you who are interested in starting this business or any do-it-yourself firms, here’s the template (click on the figure to get the Powerpoint slide)…
The bottom line: For all those firms that aren’t fixing their customer experience problems, they can now have a real excuse. 🙂