Something More Important Than Customer Experience

Yes, there are definitely things that are more important than customer experience — especially when it comes to your health, your family, and your family’s health. That’s why I want to post an appeal in my blog.

This will be the second year that my entire family participates in the Boston Marathon Jimmy Fund Walk. We feel that this is a great opportunity for us to remember our many family members and friends that have lost the battle with cancer, others that are fighting cancer, and the lucky ones that are cancer survivors. And at the same time we can raise money for a great institution, The Dana-Farber Cancer Institute.

I am walking to honor the memory of my sister, Susan Cutler, who lost her battle with cancer in 1997 at the age of only 38. 

Cancer is a horrible disease that has touched most of us in some way. Hopefully, fundraising efforts like this Boston Marathon Jimmy Fund Walk will help find cures for many types of cancer and provide life extending treatment for many others.

To that end, I’d like to offer you the opportunity to sponsor my walk. If you are inclined to make a donation, you can do so by visiting the following website:

Hopefully the money we raise will keep some families from going through the pain that my family went through 10 years ago.

Thanks for reading this far!

Written by 

I'm an experience (XM) management catalyst; helping organizations improve results by engaging the hearts and minds of their employees, customers, and partners. I enjoy researching and speaking about leading-edge XM topics. I lead the Qualtrics XM Institute, which is the world's best job. We're igniting a global community of XM Professionals who are inspired and empowered to radically improve the human experience. To achieve this goal, my team focuses on thought leadership, training, and community building. My work is driven by a set of fundamental beliefs: 1) Everything starts and ends with human beings, so you need to understand how people think, feel, and behave; 2) XM is a discipline that needs to be woven throughout an organization's entire operating fabric; and 3) Building the XM discipline requires a combination of culture, competency, and technology.

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